Our STORY
She didn't start with a business plan.
She started with skin.
Twenty years. Thousands of facials. One chemist who knew exactly what was missing and made it herself.
She didn't start with a business plan.
THE FOUNDER
A chemist with an instinct for skin.
Our founder spent over two decades in her salon not just selling products, but working with them every single day. Performing thousands of facials. Watching formulas succeed, and more often, fail.
She grew frustrated with products that promised transformation and delivered nothing. So she did what chemists do: she solved the problem herself.
Not another brand. A lifetime of experience, bottled.
The formulas
Heritage and innovation, inseparable.
Drawing on traditional Indian beauty rituals she'd grown up with, she began formulating products rooted in Ayurvedic botanicals and grounded in science.
Kashmiri saffron. Rajasthani ashwagandha. Paired with retinols, ceramides, peptides, and PDRN. Ancient wisdom, translated into formulas that perform.
Kashmir, India
Red Gold Saffron
Handpicked. Millennia of radiance ritual.
Modern science
Actives
Retinols, ceramides, peptides, PDRN.
Rajasthan, India
Ashwagandha Root
Ancient adaptogen. Source-verified for purity.
The next generation
A brand passed down, not handed off.
Today, Avas is carried by her son and daughter-in-law. The brand has grown without losing what it started as a deeply personal act of creation, rooted in family and in culture.
This isn't a pivot or a trend. It's a lineage.
20+
Years of hands-on skincare expertise
3,000
Years of Ayurvedic botanical tradition
2nd
Generation carrying the brand forward